SHOGUN — strength that doesn’t need to be demonstrated.
The shogun was the military-administrative ruler of feudal Japan, the de facto leader of the state. His power showed itself not in loud gestures, but in the ability to build a system and establish order.
The shogun didn’t have to prove his status — he had it by default.
This very idea became the foundation of the new TUR WEAR collection.
Collection archetypes: ONNA and OTOKO
At the heart of SHOGUN are two archetypes, two inner forces.
ONNA [woman] — intuition, flexibility, inner transformation.
This isn’t about fragility. It’s about controlling change and the ability to stay whole in any circumstances.
OTOKO [man] — character, endurance, loyalty to one’s own code.
It’s about discipline, construction, inner order.
Women’s drop: technology + Japanese aesthetics
The women’s part of the collection combines technical materials with forms inspired by Japanese aesthetics.
The silhouettes are designed to emphasize inner focus, not overload the outfit.
Functionality is integrated into the design — pockets, transformations, movement ergonomics.
Clothes for those who don’t play a role.
She already knows who she is.
Men’s drop: construction and function
The men’s drop is built on construction and function.
Ergonomic cut.
Technical fabrics.
Clear lines and thoughtfully designed product architecture.
There are no random details here.
Every element has a purpose — and works.
Born in Kharkiv
The SHOGUN collection was created in Kharkiv — between blackouts, amid sirens and the noise of generators.
In a reality that demands discipline, resilience, and inner support.
SHOGUN is about focus.
About a state where the chaos around you doesn’t define you.
Strength is not in loudness.
Strength is in structure.
NEW SPRING COLLECTION — SHOGUN 2026 ⚔️